Branding Ideologies

Everywhere we go, it seems that advertisements are progressively invading our public and private spaces. We are constantly being bombarded with messages trying to persuade us to consume a certain product or brand. Billboards hovering over crowded highways are a perfect example of this effort in mass consumption. According to Guy Debord in The Society of the Spectacle, “the concept of the spectacle, taking the form of advertisements or propaganda, is a social relationship among people mediated by images.” The image consequently becomes the propulsor of urban conversations and discussions. The artist Jason Mena tries to do just that. In his photographic series Urban Landscapes, Mena appropriates the billboard, a space usually pertaining to advertisers, and transforms it into an active platform for the promotion of  ideas.
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